Website Development

"A good marketing strategy includes more than just a Website or WordPress theme."


websiteA website can be created in a matter of a few clicks today. So can business cards, publications and any other marketing material your business requires.

The difference between a turn-key solution and a custom solution, crafted to represent your business and market your value proposition, is quality.

Even though we will provide you with this information in your detailed proposal, the following is a complete list of deliverables included in our web design packages. Please, review what our standard website design package includes and compare it to other website development proposals or quotes. We know that you will see the difference in both deliverables and quality.

Web Design & Development Deliverables

Project Planning
  • Review existing website (if exists), functionality, and messaging
  • Assess baseline traffic and ranking
  • Review online presence
  • Perform a competitive analysis
  • Develop initial targeted list of keywords
  • Proof and edit keyword list for Customer review and scoring
  • Review initial keyword list and score for relevance
  • Provide round two list of keyword editing for Customer review
  • Approval final list of keywords
  • Prepare map of new website
  • Review and approve (or modify) map of new website
  • Define content and flow requirements with Customer
  • Discuss and document potential call to actions

Website Design

  • Set up development website
  • Create website wire frame for graphic artist and/or Customer sign off
  • Locate and/or purchase stock images for initial design
  • Define call to actions for graphic artist
  • Create custom WordPress template for home page
  • Create graphics for call to actions
  • Initial design comp review of home page
  • Create inside page template based on approved home page design comp
  • Create blog template based on approved home page design comp
  • Integrate custom design (layered PSD) into WordPress theme
  • Add necessary plugins
  • Review design and update functional and design items as needed
  • Forward design to Customer for review
  • Design comp review
  • Update functional and design items as needed
  • Customer sign off on design

Website Development

  • Integrate Customer’s social media elements
  • Add email subscription box
  • Create navigation structure and content silos
  • Build blog categories and tags
  • Proof, edit, and recommend changes to Customer on copy
  • Add website copy
  • Add documents, images, and videos
  • Add blog authors and bios
  • Review sitemap with Customer and document any necessary changes
  • Edit WordPress sitemap for Customer changes
  • Edit Customer copy already input into WordPress
  • Optimize copy with internal links
  • Create unique meta tags, titles, and descriptions for each web page and post
  • Update meta titles, descriptions, and tags across the website and blog
  • Prepare visitor sitemap
  • Validate list of existing Customer pages on old website
  • Prepare redirect file
  • Create and test contact forms and auto responder if needed
  • Create protected directory if needed
  • Test website for bugs across all major browsers
  • Transfer website to Customer domain and update DNS records
  • Verify Customer email usage and update MX records as needed
  • Validate contacts forms are operational on live website

After Go-Live

  • Add Google Analytics code
  • Prepare sitemap.xml file
  • Submit XML sitemaps to Google, Yahoo, and Bing
  • Set up RSS feed in Google Feedburner if needed
  • Prepare website log in credentials for Customer access
  • Provide one hour of complimentary WordPress training
  • Provide Customer access to Google Analytics and Webmaster Tools